They say brochures are a dying medium. Everything is virtual as everyone is environmentally conscious. But, a well-designed brochure is still a useful piece of promotional material and an integral step in communicating with your audience. Brochure design is more than just color and copy. Keep these tips in mind when you’re designing your next brochure.
How are you going to make this brochure valuable? How are you going to make it an experience for the viewer? How can you make this brochure something of worth and importance, something they’ll hang out to?
How are you going to fold your brochure? You can do the simple accordion fold, but why not step it up a notch? There are many unique fold types that can help create an experience. Take a look at 18 creative brochure designs here, search online or play around with your own paper.
3) Paper Thickness:
Plan the paper thickness in advance, as it will change how easily the brochure folds, how thick the fold lines will be, and the accurate size of each panel. Grab a sheet of the paper and fold it to get the exact measurements.
4) Know your Printer:
Similar to knowing the type of paper you’re going to use, decide in advance where you’re going to print your brochure. Figure out the type of ink they use to determine how to get the most cost effective design.
5) Keep it laid out:
Keep your rough draft close by so you can keep referencing it. Also, it helps to label each panel within your program so you remember which panel is which.
Bleeds allow a design to extend past the page dimensions. This way, when it is printed out, the image will go all the way to the edge of the page instead of leaving a small white border
7) Paragraph / Body Text Layout:
“Never sacrifice legibility for design”
Orphans: Those occur when you leave one word on its own line.
Rivers: Rivers occur when you justify your text and the program alters the word spacing for you. If your words are too spaced out you get the presence of what resembles a river or stream between lines. You don’t want this.
Bullet Points: Brochures are common for bulleted information instead of full paragraphs. When utilizing bullet points for sentence that spans more than one line, make sure your text lines up with your text instead of your bullet. This helps to create balance.
A Boston girl via Toronto. University of Toronto, Sheridan College, and Boston University alumna. Passionate about ending domestic violence. Hoping to never go a day without carbs or chocolate.