As PR practitioners, we spend a lot of time answering questions and preparing our principals for interviews. Last week, I had the opportunity to be on the other side. I spoke to a prominent actress, author and director for a story I’m putting together. To say I was nervous would be an understatement. But, I learned a few tricks along the way
This is obvious, but I mean dig deep. Listen to interviews, watch segments, read anything and everything. Further, write everything down. I had the subject ask where I had read something and I couldn’t answer. I should have kept the articles with me.
After getting the approval from your subject, record it twice. My interview was over Skype, and I recorded it on my cellphone and my iPad. I wanted to make sure I didn’t miss anything. I typed out some of the answers, but I realized later I missed a few good quotes. I would have lost those if I hadn’t recorded it.
3) Ask for Confirmation
Make sure you check all your facts. Even the simple things like tour dates and graduation years. Not only will you have all the correct information, but you will show the subject that you’ve done your research. Further, these simple questions will help you build rapport.
4) Ask Why
The best way to build a conversation is to ask why. I wrote up a list of questions, but I had to keep reminding myself to follow up. You want the interview to be a conversation and not an interrogation.
A Boston girl via Toronto. University of Toronto, Sheridan College, and Boston University alumna. Passionate about ending domestic violence. Hoping to never go a day without carbs or chocolate.