As public relations professionals, we are expected to be well-rounded individuals. We need to be able to connect with consumers, handle a crisis, work with internal audiences, develop relationships with journalists and more, while somehow trying to measure it all.
However, in nonprofit specifically (though I am a firm believer that corporate public relations is on its way) being a well- versed professional is even more important. Nonprofit organizations rarely have the extra funds to pay more than one person. With that, it's our job.
When I applied for my current internship, my supervisor was transparent in her expectations. I would focus my efforts on public relations; however, my responsibilities would not end there. Within my first two weeks, I’ve worked on press releases, story development, competitive research, display editing and more.
Last night, I had my first meeting with another group I will be working with. There are no distinct positions and we will all be working together on event planning, communication, publicity, editing, design and more.
As aspiring public relations professionals, we need to ensure we have the skills needed for any situation. Spend some time watching video tutorials, play around with designs. We don’t need to be the best, but we need to be able to figure it out.
For you beauty editors and Photoshop lovers out there, my favorite practice venue is ModelMeyham. You can get high-res photos from real models and photographers for practice and portfolio use. That is where I got all my images for my portfolio
And thank you to Carissa for letting me know about Code Academy, for all you aspiring coders!
A Boston girl via Toronto. University of Toronto, Sheridan College, and Boston University alumna. Passionate about ending domestic violence. Hoping to never go a day without carbs or chocolate.