“Knowledge is one of the few things you can give away and yet still own”
- Thomas W Hoog
Friday evenings are meant for relaxing, unwinding and catching up about the week. Yet, like every group of aspiring professionals, my friends and I always spend a chunk of the conversation discussing our careers. Last Friday, blogging was a big topic. They voiced their concerns about the saturation of the blogging market. Was it even worth starting a blog? I say yes, always yes. Blogging has so many benefits, and these are just a few.
Image Source: Flickr
1) Define your Name
Getting your name on quality projects can never hurt. Blogging will put your name out there. Blogging well will add credibility to your name, an asset for your future career hunt. Further, blogging can help you find your niche market and build on it. Become a SME. Become irreplaceable.
We’re all unique, blah blah blah. Only you have your perspective, and there are people who want to hear it. Sometimes professionals forget simple instructions us newbies need. You can be that person bringing it back to the basics. There are going to be thousands of blogs in your area of expertise. But there is only going to be one that you’ve started (or more, depending on how many times you’ve tried. You get the picture).
Creating a schedule. Keeping on schedule. Planning ahead. Creating content. Creating creative content. Creating sharable content. Connecting. More planning. Evaluating. Measuring. Starting over. Do you see where I’m going with this? If nothing else, blogging is training us for our future careers in communications.
4) Practical Understanding
We are bombarded with new theories, topics and words of wisdom everyday – students especially. When we aren’t out there working and applying this information, it is harder to gain a practical understanding of it. Taking these topics and writing out a simple blog post helps me break them down. They go from abstract abbreviations to part of my daily routine as an aspiring public relations professional.
A Boston girl via Toronto. University of Toronto, Sheridan College, and Boston University alumna. Passionate about ending domestic violence. Hoping to never go a day without carbs or chocolate.