We're all brands. The Kardashians (yes, I went there), your favorite lifestyle blogger, you, and I- we're experiencing an exciting shift in marketing. Thus, as 2015 rolled around, I figured it was time I took my personal brand seriously. I've worked on branding and rebranding teams for various organizations, so how hard could it be?
Well, brands have pasts, messaging, successes and failures, and chances are, they have a management team with a personality in mind. However, it's hard to see yourself as brand or as just one thing. I'm funny, I'm serious. I'm responsible, I forget my lunch at least twice a week. I'm hardworking, I binge watch Full House. I'm energetic, I take the escalator every chance I have. How can I find one color, one font, one shape, or one logo to not only encompass everything I am, but scream it to every reader, tweeter, follower, client, and employer? Well, I can't, and I don't have to.
Building a personal brand isn't about capturing every aspect of yourself. It's about giving your personality, skills, talents, and voice a face. Through your writing, your thoughts, and your content, the many facets of your personality will shine. Thus, when developing your personal brand, remember a few things:
1) Start with the basics
Do you have a unique (and professional) nickname, a favorite color, or a pattern you've loved forever? Focus on elements that already define you. My undergraduate school assigned Delucare to me, and I've used the name ever since, and I've loved the color purple forever -- so those were easy. What do you, or those around you, know you for? Start there!
2) Get inspired
Now that you have a basic list to work off of, find inspiration. Pinterest not only has an endless supply of personal branding information, personal logo examples, and beautiful templates. For even better examples, check out your favorite bloggers!
3) Do one thing at a time
If you try and build a website, a LinkedIn, a Twitter, an About.Me, a blog, and a Facebook page all at once, you'll burn yourself out. Instead, focus on a killer Twitter cover photo or a LinkedIn summary. Every profile you complete will act as a stepping stone to building your personal brand.
4) Don't seek perfection
Your brand will never be perfect because it will never be finished. Your brand will change and grow as you do, and you will have to keep working on it. So, take a chance, create something beautiful, and jump in!