Community management is more than simply scheduling tweets and managing a Facebook page. Effective community management requires research, strategy, and skill. Today, on Community Manager Appreciation Day, I've collected 26 of my favorite social media, content creation, and community management quotes. Enjoy!
“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” - Scott Cook
“Conversations among the members of your marketplace happen whether you like it or not.
Good marketing encourages the right sort of conversations.” - Seth Godin
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” Leo Burnett
"Listening generates insights, but they won't sneak up and shout in your ears --
you need to manage this resource" - Charlene Li & Josh Bernoff
“Good content always has an objective; it’s created with intent. It therefore carries triggers to action." - Ann Handley
“Stop selling. Start helping.” Zig Ziglar
"Social media replaces nothing but complements everything." - Neal Schaffer
"Lawyers and entrepreneurs aren't the most powerful force on the Internet. People are." - Charlene Li & Josh Bernoff
"Don't make delighting your community members a one-time incident." Teresa Wu
“Give them quality. That’s the best kind of advertising.” Milton Hershey
“Innovation needs to be part of your culture.
Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” - Ian Schafer
“The only way to win at content marketing is for the reader to say, ‘This was written specially for you’" - Jamie Turner
“Think like a publisher, not a marketer.” -David Meerman Scott
“Don’t measure what you can. Measure what you should.” – Philip Sheldrake
"To me as a marketing person, it's most important that I understand what it feels like to be my customer." - Ellen Sonet
"The goal of social media is to turn customers into a volunteer marketing army."
"When you give everyone a voice and give people power, the system usually ends up in a really good place." - Mark Zuckerberg
“Every piece of your content should be excellent,enough that customers are compelled to share it.” Joe Pulizzi
"Why waste a sentence saying nothing?" - Seth Godin
“A marketing person should always ask one key question when beginning to develop a social media strategy: how much chaos can this organization handle?” – Gary Stein
"You are what you share." - C.W. Leadbeater
"You can never go wrong by investing in communities and the human beings within them." - Pam Moore
"Marketing is no longer about the stuff you make, but about the stories you tell" Seth Godin